Curam Hospital

Curam Hospital

Transforming patient experience through dynamic innovation in healthcare branding with Curam Hospital’s unique identity.

Transforming patient experience through dynamic innovation in healthcare branding with Curam Hospital’s unique identity.

Completion Date

November 2023

November 2023

Industry

Healthcare

Healthcare

Services

Branding, Brand Naming, Dynamic Brand Identity, Strategy, UX-Focused Spatial Design

Branding, Brand Naming, Dynamic Brand Identity, Strategy, UX-Focused Spatial Design

CURAM, a multispecialty hospital, approached us with a need for a cohesive brand identity to improve patient experience across its diverse departments. We saw an opportunity to go further, crafting a dynamic identity system that would transform the hospital’s visual landscape and enhance navigation.

Market Insights

Market Insights

Patient-centered branding in healthcare is crucial, with clear communication and visual guidance shown to reduce stress and improve satisfaction.

Patient-centered branding in healthcare is crucial, with clear communication and visual guidance shown to reduce stress and improve satisfaction.

Approach

Approach

Going beyond CURAM’s original brief, we conceptualized a dynamic, color-coded identity system for its primary departments: Gynaecology, Orthopaedics, Pediatrics, Radiology, and Fetal Medicine. This innovative approach assigned each department a distinct color and visual cue, creating a welcoming, organized environment that aids patients in quickly identifying their destination and navigating the hospital’s layout with ease.

Going beyond CURAM’s original brief, we conceptualized a dynamic, color-coded identity system for its primary departments: Gynaecology, Orthopaedics, Pediatrics, Radiology, and Fetal Medicine. This innovative approach assigned each department a distinct color and visual cue, creating a welcoming, organized environment that aids patients in quickly identifying their destination and navigating the hospital’s layout with ease.

Results

Results

The dynamic identity system proved transformative for CURAM, offering clear departmental distinctions that significantly enhanced patient experience. This strategic design not only streamlined navigation but also fostered a cohesive, reassuring environment that boosted patient satisfaction and operational efficiency, setting a new benchmark for healthcare branding.

The dynamic identity system proved transformative for CURAM, offering clear departmental distinctions that significantly enhanced patient experience. This strategic design not only streamlined navigation but also fostered a cohesive, reassuring environment that boosted patient satisfaction and operational efficiency, setting a new benchmark for healthcare branding.

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