Maayu
Maayu
Completion Date
January 2024
January 2024
Industry
Human Resources / AI SaaS
Human Resources / AI SaaS
Services
Brand Strategy, Visual Identity Design, UI Kit & Digital Assets, GTM Collaterals, Marketing Creatives & Social Templates
Brand Strategy, Visual Identity Design, UI Kit & Digital Assets, GTM Collaterals, Marketing Creatives & Social Templates
AI hiring startup, to craft a bold brand identity and go-to-market (GTM) design system that positions them as a future-ready, intelligent hiring solution.
Market Insights
Market Insights
The AI recruitment space is saturated with generic visuals and overused "techy" metaphors. What stood out for users was simplicity, speed, trust, and human-centric clarity.
The AI recruitment space is saturated with generic visuals and overused "techy" metaphors. What stood out for users was simplicity, speed, trust, and human-centric clarity.
Approach
Approach
We created a brand that humanizes AI. From naming systems to interaction styles, the visual language balances automation and empathy. Our process included: Strategic workshops to align product vision and user perception, Brand positioning around speed, precision, and ease, and Designing modular marketing assets to accelerate launch campaigns.
We created a brand that humanizes AI. From naming systems to interaction styles, the visual language balances automation and empathy. Our process included: Strategic workshops to align product vision and user perception, Brand positioning around speed, precision, and ease, and Designing modular marketing assets to accelerate launch campaigns.
Results
Results
During the launch week, the brand experienced a 3x boost in engagement, reaching over 124K applicants in the first phase alone. By streamlining processes, they achieved an 80% reduction in time spent on content creation for marketing efforts. Additionally, a distinct and scalable visual foundation was established, strengthening both their product and brand identity.
During the launch week, the brand experienced a 3x boost in engagement, reaching over 124K applicants in the first phase alone. By streamlining processes, they achieved an 80% reduction in time spent on content creation for marketing efforts. Additionally, a distinct and scalable visual foundation was established, strengthening both their product and brand identity.
