First Capital
First Capital
Redefining branding for a Silicon Valley venture capital firm with a stunning Fibonacci-inspired identity
Redefining branding for a Silicon Valley venture capital firm with a stunning Fibonacci-inspired identity
Completion Date
June 2023
June 2023
Industry
Financial Services
Financial Services
Services
Branding, Brand Strategy, Logo , In-house Collaterals
Branding, Brand Strategy, Logo , In-house Collaterals
In a competitive VC landscape, branding that reflects purpose, trust, and stability is crucial. First Capital needed to stand out by communicating their values and vision clearly, while appealing to both entrepreneurs and investors.
Market Insights
Market Insights
We explored First Capital’s mission, created a brand around elegance and firmness using refined typography and geometric forms, and delivered a cohesive visual identity with clear brand guidelines for consistent application..
We explored First Capital’s mission, created a brand around elegance and firmness using refined typography and geometric forms, and delivered a cohesive visual identity with clear brand guidelines for consistent application..
Approach
Approach
The design was inspired by the Golden Ratio and Fibonacci series, creating a visually balanced and harmonious identity that conveyed trust, leadership, and stability. This timeless approach reinforced First Capital’s reputation as a reliable and sophisticated leader in the venture capital industry
The design was inspired by the Golden Ratio and Fibonacci series, creating a visually balanced and harmonious identity that conveyed trust, leadership, and stability. This timeless approach reinforced First Capital’s reputation as a reliable and sophisticated leader in the venture capital industry
Results
Results
The new branding strengthened First Capital's market presence, positioning them as a trusted leader in the venture capital space, attracting high-quality startups and improving brand recognition.
The new branding strengthened First Capital's market presence, positioning them as a trusted leader in the venture capital space, attracting high-quality startups and improving brand recognition.
