First Capital

First Capital

Redefining branding for a Silicon Valley venture capital firm with a stunning Fibonacci-inspired identity

Redefining branding for a Silicon Valley venture capital firm with a stunning Fibonacci-inspired identity

Completion Date

June 2023

June 2023

Industry

Financial Services

Financial Services

Services

Branding, Brand Strategy, Logo , In-house Collaterals

Branding, Brand Strategy, Logo , In-house Collaterals

In a competitive VC landscape, branding that reflects purpose, trust, and stability is crucial. First Capital needed to stand out by communicating their values and vision clearly, while appealing to both entrepreneurs and investors.

Market Insights

Market Insights

We explored First Capital’s mission, created a brand around elegance and firmness using refined typography and geometric forms, and delivered a cohesive visual identity with clear brand guidelines for consistent application..

We explored First Capital’s mission, created a brand around elegance and firmness using refined typography and geometric forms, and delivered a cohesive visual identity with clear brand guidelines for consistent application..

Approach

Approach

The design was inspired by the Golden Ratio and Fibonacci series, creating a visually balanced and harmonious identity that conveyed trust, leadership, and stability. This timeless approach reinforced First Capital’s reputation as a reliable and sophisticated leader in the venture capital industry

The design was inspired by the Golden Ratio and Fibonacci series, creating a visually balanced and harmonious identity that conveyed trust, leadership, and stability. This timeless approach reinforced First Capital’s reputation as a reliable and sophisticated leader in the venture capital industry

Results

Results

The new branding strengthened First Capital's market presence, positioning them as a trusted leader in the venture capital space, attracting high-quality startups and improving brand recognition.

The new branding strengthened First Capital's market presence, positioning them as a trusted leader in the venture capital space, attracting high-quality startups and improving brand recognition.

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