My Hibiscus
My Hibiscus
Completion Date
March 2023
March 2023
Industry
F&B Industry
F&B Industry
Services
Brand Identity, Visual Branding, Typography and Color StrategyBrand Identity, Logo Design, Packaging, Visual Branding Strategy, Social media
Brand Identity, Visual Branding, Typography and Color StrategyBrand Identity, Logo Design, Packaging, Visual Branding Strategy, Social media
Second Thought Studio crafted a powerful brand identity for My.Hibiscus, a wellness drink made from hibiscus flowers grown in Tamil Nadu by Mr. Gomathinayagam, an award-winning organic farmer with over 60 years of dedication to sustainable agriculture. My.Hibiscus isn’t just a beverage; it’s a celebration of local farming and a commitment to bringing authentic wellness from the heart of a village to a broader market.
Market Insights
Market Insights
Today’s consumers value transparency and sustainability, seeking products that offer both health benefits and an authentic story. My.Hibiscus meets this demand with a pure, traceable wellness drink that stands for organic farming and community heritage.
Today’s consumers value transparency and sustainability, seeking products that offer both health benefits and an authentic story. My.Hibiscus meets this demand with a pure, traceable wellness drink that stands for organic farming and community heritage.
Approach
Approach
We created a logo inspired by the hibiscus flower, using a dark, elegant color palette that contrasts with typical wellness branding. This design embodies the brand’s unique philosophy: a blend of vitality and sophistication, symbolizing both wellness and reverence for tradition.
We created a logo inspired by the hibiscus flower, using a dark, elegant color palette that contrasts with typical wellness branding. This design embodies the brand’s unique philosophy: a blend of vitality and sophistication, symbolizing both wellness and reverence for tradition.
Results
Results
The My.Hibiscus identity captures the essence of natural wellness and has positioned the brand as a unique player in the wellness market. It draws health-conscious consumers with its rich story and sets My.Hibiscus apart as a premium choice that celebrates India’s organic farming legacy.
The My.Hibiscus identity captures the essence of natural wellness and has positioned the brand as a unique player in the wellness market. It draws health-conscious consumers with its rich story and sets My.Hibiscus apart as a premium choice that celebrates India’s organic farming legacy.
