My Hibiscus

My Hibiscus

Completion Date

March 2023

March 2023

Industry

F&B Industry

F&B Industry

Services

Brand Identity, Visual Branding, Typography and Color StrategyBrand Identity, Logo Design, Packaging, Visual Branding Strategy, Social media

Brand Identity, Visual Branding, Typography and Color StrategyBrand Identity, Logo Design, Packaging, Visual Branding Strategy, Social media

Second Thought Studio crafted a powerful brand identity for My.Hibiscus, a wellness drink made from hibiscus flowers grown in Tamil Nadu by Mr. Gomathinayagam, an award-winning organic farmer with over 60 years of dedication to sustainable agriculture. My.Hibiscus isn’t just a beverage; it’s a celebration of local farming and a commitment to bringing authentic wellness from the heart of a village to a broader market.

Market Insights

Market Insights

Today’s consumers value transparency and sustainability, seeking products that offer both health benefits and an authentic story. My.Hibiscus meets this demand with a pure, traceable wellness drink that stands for organic farming and community heritage.

Today’s consumers value transparency and sustainability, seeking products that offer both health benefits and an authentic story. My.Hibiscus meets this demand with a pure, traceable wellness drink that stands for organic farming and community heritage.

Approach

Approach

We created a logo inspired by the hibiscus flower, using a dark, elegant color palette that contrasts with typical wellness branding. This design embodies the brand’s unique philosophy: a blend of vitality and sophistication, symbolizing both wellness and reverence for tradition.

We created a logo inspired by the hibiscus flower, using a dark, elegant color palette that contrasts with typical wellness branding. This design embodies the brand’s unique philosophy: a blend of vitality and sophistication, symbolizing both wellness and reverence for tradition.

Results

Results

The My.Hibiscus identity captures the essence of natural wellness and has positioned the brand as a unique player in the wellness market. It draws health-conscious consumers with its rich story and sets My.Hibiscus apart as a premium choice that celebrates India’s organic farming legacy.

The My.Hibiscus identity captures the essence of natural wellness and has positioned the brand as a unique player in the wellness market. It draws health-conscious consumers with its rich story and sets My.Hibiscus apart as a premium choice that celebrates India’s organic farming legacy.

Second

Thought

Contact No. +91- 7010138690

Write to us Info@secondthoughtstudio.com

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