CURAM

CURAM, a multispecialty hospital, approached us with a need for a cohesive brand identity to improve patient experience across its diverse departments. We saw an opportunity to go further, crafting a dynamic identity system that would transform the hospital’s visual landscape and enhance navigation.

Market Insights:

Patient-centered branding in healthcare is crucial, with clear communication and visual guidance shown to reduce stress and improve satisfaction.

Role

Role

Role

8 weeks

8 weeks

8 weeks

Approach

Going beyond CURAM’s original brief, we conceptualized a dynamic, color-coded identity system for its primary departments: Gynaecology, Orthopaedics, Pediatrics, Radiology, and Fetal Medicine. This innovative approach assigned each department a distinct color and visual cue, creating a welcoming, organized environment that aids patients in quickly identifying their destination and navigating the hospital’s layout with ease.

Results

The dynamic identity system proved transformative for CURAM, offering clear departmental distinctions that significantly enhanced patient experience. This strategic design not only streamlined navigation but also fostered a cohesive, reassuring environment that boosted patient satisfaction and operational efficiency, setting a new benchmark for healthcare branding.

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Second

Thought

Contact No. +91- 7010138690

Write to us Info@secondthoughtstudio.com

Copyright © 2024 Second Thought. All rights reserved.

Second

Thought

Contact No. +91- 7010138690

Write to us Info@secondthoughtstudio.com

Copyright © 2024 Second Thought. All rights reserved.