Atheal
Atheal
A culturally rooted health-tech identity that brings clarity, warmth and confidence to personal health data.
A culturally rooted health-tech identity that brings clarity, warmth and confidence to personal health data.
Completion Date
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Industry
Health Technology
Health Technology
Services
Brand Strategy, Visual Identity, Brand Guidelines, Art Direction, Brand Applications, Website UI Design
Brand Strategy, Visual Identity, Brand Guidelines, Art Direction, Brand Applications, Website UI Design
Atheal is a health-tech brand built around a personal health companion for Saudi and GCC audiences. The project translates that positioning into a visual identity and mobile website design, balancing scientific clarity with human warmth and a sense of cultural belonging.
Market Insights
Market Insights
The brief centred on making complex health information understandable and useful in everyday life. For Saudi and GCC audiences, the brand needed to feel locally rooted, empathetic and credible. Clarity, continuity and confidence shaped the direction, with a focus on a health companion that supports people and their families over time.
The brief centred on making complex health information understandable and useful in everyday life. For Saudi and GCC audiences, the brand needed to feel locally rooted, empathetic and credible. Clarity, continuity and confidence shaped the direction, with a focus on a health companion that supports people and their families over time.
Approach
Approach
We explored wordmarks and symbols around guidance, connection, growth and cultural geometry, then developed a rounded identity with a recognisable standalone mark. Blue, white and dark neutrals establish clarity; warm photography adds a human layer. Urbanist and Manrope typography, graphic patterns, colour rules and image direction carry the system across social content, printed materials, outdoor campaigns and mobile website layouts.
We explored wordmarks and symbols around guidance, connection, growth and cultural geometry, then developed a rounded identity with a recognisable standalone mark. Blue, white and dark neutrals establish clarity; warm photography adds a human layer. Urbanist and Manrope typography, graphic patterns, colour rules and image direction carry the system across social content, printed materials, outdoor campaigns and mobile website layouts.
Results
Results
A documented brand system spanning identity, typography, colour, imagery and layout, brought to life through stationery, social campaigns, signage and website designs. The resulting work gives Atheal a consistent visual language for communicating its health-companion proposition across digital and physical touchpoints.
A documented brand system spanning identity, typography, colour, imagery and layout, brought to life through stationery, social campaigns, signage and website designs. The resulting work gives Atheal a consistent visual language for communicating its health-companion proposition across digital and physical touchpoints.
Second
Thought
Contact No. +91- 7010138690
Write to us Info@secondthoughtstudio.com
Copyright © 2024 Second Thought. All rights reserved.
Second
Thought
Contact No. +91- 7010138690
Write to us Info@secondthoughtstudio.com
Copyright © 2024 Second Thought. All rights reserved.