First Capital
In a competitive VC landscape, branding that reflects purpose, trust, and stability is crucial. First Capital needed to stand out by communicating their values and vision clearly, while appealing to both entrepreneurs and investors.
Market Insights
We explored First Capital’s mission, created a brand around elegance and firmness using refined typography and geometric forms, and delivered a cohesive visual identity with clear brand guidelines for consistent application..
Approach
The design was inspired by the Golden Ratio and Fibonacci series, creating a visually balanced and harmonious identity that conveyed trust, leadership, and stability. This timeless approach reinforced First Capital’s reputation as a reliable and sophisticated leader in the venture capital industry
Results
The new branding strengthened First Capital's market presence, positioning them as a trusted leader in the venture capital space, attracting high-quality startups and improving brand recognition.