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Re-branded packaging

Date /


Role /

Visual design, brand identity, packaging

Project type /


Industry /

Healthcare, Retail

Brief /

Patanjali: An Indian FMCG brand which has registered phenomenal growth in the last decade has failed to attract the GenZ & millennials which has resulted in its sales decline in the recent years. Hence in an aspiration to reshape the company’s positioning into a brand that appeals to the younger audience of the country, our team did a complete rebranding to refresh its strategy, look and feel.

Rebranded the visual identity & packing concept for India’s leading ayurvedic brand.

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