Project Overview
Second Thought Studio crafted a powerful brand identity for My.Hibiscus, a wellness drink made from hibiscus flowers grown in Tamil Nadu by Mr. Gomathinayagam, an award-winning organic farmer with over 60 years of dedication to sustainable agriculture. My.Hibiscus isn’t just a beverage; it’s a celebration of local farming and a commitment to bringing authentic wellness from the heart of a village to a broader market.
Services
Brand Identity, Logo Design, Packaging, Visual Branding Strategy, Social media
Client
My.Hibiscus
Industry
F&B Industry
Market Insights:
Today’s consumers value transparency and sustainability, seeking products that offer both health benefits and an authentic story. My.Hibiscus meets this demand with a pure, traceable wellness drink that stands for organic farming and community heritage.
Approach
We created a logo inspired by the hibiscus flower, using a dark, elegant color palette that contrasts with typical wellness branding. This design embodies the brand’s unique philosophy: a blend of vitality and sophistication, symbolizing both wellness and reverence for tradition.
Results
The My.Hibiscus identity captures the essence of natural wellness and has positioned the brand as a unique player in the wellness market. It draws health-conscious consumers with its rich story and sets My.Hibiscus apart as a premium choice that celebrates India’s organic farming legacy.