Second Thought Design Agency

CURAM

Project Overview

CURAM, a multispecialty hospital, approached us with a need for a cohesive brand identity to improve patient experience across its diverse departments. We saw an opportunity to go further, crafting a dynamic identity system that would transform the hospital’s visual landscape and enhance navigation.

Services

Branding, Brand Naming, Dynamic Brand Identity, Strategy, UX-Focused Spatial Design

Client

CURAM Multispecialty Hospital

Industry

Healthcare

Market Insights:

Patient-centered branding in healthcare is crucial, with clear communication and visual guidance shown to reduce stress and improve satisfaction.

Market Insights:

Patient-centered branding in healthcare is crucial, with clear communication and visual guidance shown to reduce stress and improve satisfaction.

Approach

Going beyond CURAM’s original brief, we conceptualized a dynamic, color-coded identity system for its primary departments: Gynaecology, Orthopaedics, Pediatrics, Radiology, and Fetal Medicine. This innovative approach assigned each department a distinct color and visual cue, creating a welcoming, organized environment that aids patients in quickly identifying their destination and navigating the hospital’s layout with ease.

Approach

Results

The dynamic identity system proved transformative for CURAM, offering clear departmental distinctions that significantly enhanced patient experience. This strategic design not only streamlined navigation but also fostered a cohesive, reassuring environment that boosted patient satisfaction and operational efficiency, setting a new benchmark for healthcare branding.